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New Anti-Greenwashing Marketing rules coming up


In recent years, there has been a growing trend of companies attempting to market their products and services as environmentally friendly or sustainable. This practice, known as "greenwashing," has become a major concern for consumers who are increasingly looking to make more eco-friendly purchasing decisions. In response to this issue, the Advertising Standards Authority (ASA) in the UK has updated its guidance on advertising and marketing claims related to the environment.


The updated guidance from the ASA sets out six key principles that businesses should follow to ensure that their advertising claims are not misleading or deceptive. These principles include being truthful and accurate, being specific and clear, not exaggerating the environmental benefits of a product or service, not omitting important information, and ensuring that claims can be substantiated.


These principles are designed to help businesses avoid making false or misleading claims about the environmental impact of their products or services. By following these guidelines, businesses can build trust with consumers and demonstrate their commitment to sustainability and environmental responsibility.


The impact of these anti-greenwashing principles is likely to be felt across a wide range of industries, including the food and agribusiness sector. In the Czech Republic, there are similar regulations in place to regulate greenwashing. These regulations are enforced by the Czech Trade Inspection Authority (CTIA), which is responsible for monitoring advertising and marketing claims related to environmental protection and sustainability.


Under Czech law, businesses are prohibited from making false or misleading claims about the environmental impact of their products or services. The CTIA has the power to impose fines and other penalties on businesses that violate these regulations.


The regulations in the Czech Republic are similar in many ways to the ASA's updated guidance. Both sets of regulations are designed to prevent businesses from making false or misleading claims about the environmental impact of their products or services. By enforcing these regulations, the CTIA is helping to protect consumers and ensure that businesses are held accountable for their environmental claims.


In conclusion, the ASA's updated guidance on advertising and marketing claims related to the environment is an important development in the fight against greenwashing. By following the six principles set out by the ASA, businesses can avoid making false or misleading claims about the environmental impact of their products or services. The impact of these principles is likely to be felt across a wide range of industries, including the food and agribusiness sector. In the Czech Republic, there are similar regulations in place to regulate greenwashing, which are enforced by the CTIA. These regulations are an important tool for protecting consumers and ensuring that businesses are held accountable for their environmental claims.

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